VerSe Innovation targets $100 million revenue with ValueLeaf's acquisition
VerSe Innovation, the spearheading local language innovation platform behind Daily Hunt and Josh, has made a huge stride towards upgrading its promoting capacities by getting a larger part stake in ValueLeaf Group, a Bharat-centered, information driven digital marketing arrangements supplier.
VerSe Innovation's goal with this acquisition is to strengthen its position in the digital advertising landscape, accelerate its progress toward a $100 million revenue target, and possibly go public.
Expressing to this, Umang Bedi, Co-Founder of VerSe Innovation highlighted, “ValueLeaf brings full funnel performance data for over 90% of ads served to India’s internet audience, mid-funnel conversion data from over 200 million installers or clickers, and bottom-funnel purchase data from 70 million consumers”.
Bedi went on to say that VerSe Innovation's advertising tech stack, ValueLeaf's performance data, and the company's extensive network of over 50,000 supply-side partners will all play a significant role in achieving their forward-looking revenue guidance.
VerSe Innovation's position as the market leader in digital advertising will be strengthened by this integration, which is expected to yield significant programmatic performance outcomes and return on investment (ROI) for advertisers.
The acquisition is in complete sync with VerSe Innovation's overall business strategy, which focuses on news, advertising technology, and influencer marketing. Despite a challenging ad market, the company's flagship news platforms, Daily Hunt and Daily Hunt Premium, have demonstrated robust double-digit growth, remaining EBITDA-positive.
The ad tech stack, which includes NextVerse.ai and ValueLeaf, is also making the business more profitable. Also, VerSe Colab, is performing great, while Josh, their well-known short-video stage, is supposed to arrive at make back the initial investment before the year's over.
Bedi stressed that with these business lines performing firmly, Section Development is on target to outperform a portion of a billion bucks in income in FY25. In addition, the company intends to support its ambitious growth plans and prepare for an eventual IPO by maintaining a healthy cash reserve.
